Dorsett Shepherds Bush, London

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Dorsett Shepherds Bush

Newhey Carpets, a leading British manufacturer and specialist designer of innovative, high performance and sustainable commercial carpets, recently produced over 8000 square metres of stock and bespoke carpet for Dorsett Shepherds Bush, London.

The building was once one of the biggest cinemas in the world outside the US and remains one of London’s most renowned structures. Built in 1923, it was badly damaged by a flying bomb in 1944.  The building was restored and eventually re-opened in 1955 however it changed ownership a number of times, eventually in 1983 became a bingo hall operated by Top Rank and then Mecca Bingo. The Pavilion closed its doors completely in 2001 and remained unused for much of the next decade. 2009 saw planning permission granted for conversion into a luxury hotel to be operated by the Asia-based hotel group Dorsett Hospitality International.

The multimillion pound renovation in 2012 was geared around keeping the grade 2 listed ‘Pavilion’ as the focal point of the structure therefore retaining the buildings historic facade.  Newhey were asked to produce an oriental style design by Brand Architects for the Suites and Deluxe guestrooms to honour the company’s Chinese origins as well as linking in with the true British heritage of the grade 2 listed building.  The Executive and Dorsett guestrooms feature an elegant cool silver stripe from Newhey’s Lines stock collection.

Colortec+’s computer yarn placement technology allowed Dorsett Shepherd’s Bush Hotel to choose from a range of complex designs which are not usually achieved with tufted carpets.  Colortec+ is one of the most advanced forms of high speed patterned tufting technology.

Both designs were manufactured using ‘evobac’, Newhey’s revolutionary secondary backing system, made using 100% recycled plastic bottles.  Evobac is an eco-friendly system that makes the carpet even more sustainable.  The carpet styles and designs create a stylish and modern environment for guests to relax in the comfort of the prestigious hotel.

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